Functional Practice Builders

Strategy, Support & Skills to Grow a Functional Practice That Aligns with Your Purpose

We Don’t Just Teach Functional Medicine.

We Teach You How to Build the Practice That Brings It to Life.

Most trainings teach you how to run labs and write protocols, but leave you totally unprepared for running a sustainable practice.

That’s where FNA is different.

We teach you how to turn your expertise into a business that reflects your values, amplifies your impact, and grows with you.

Whether your goal is to:

  • Create a movement that reaches thousands

  • Build a deeply fulfilling 1:1 practice

  • Or finally find work-life balance doing work you love...

We meet you where you are—and help you build from there. Because no dream is too big, no starting point too small. If you’re here to make a difference, we’ll show you how.

You’re Here to Help People.

Most of us entered this field to help people heal, not to be marketers or sales professionals.

You’re likely purpose-driven, clinically-minded…but without the business skills to support your clinical brilliance, your work doesn’t get seen.

At FNA, we reframe business not as a burden, but as the bridge between your medicine and the people who need it most. This is how you educate, empower, and attract aligned clients who are ready for your work.

You don’t have to be “good at business” to grow a practice. You just need a method that feels like you. And that’s exactly what we teach inside FNA.

FNA shortcuts your path to a profitable & impactful practice

With a clear strategy, expert mentorship, and a deep respect for your vision

At FNA, business training isn’t an afterthought. It’s woven into all 14 months of the Academy and tailored specifically to health practitioners.

We’ll teach you how to:

  • Create offers that solve real problems

  • Attract clients with ethical, aligned messaging

  • Grow your audience without draining your energy

  • Price, package, and position your services for profitability and sustainability

Because growing your private practice should feel expansive, not like pressure.

Coaching, Mentorship & Strategic Feedback

Inside FNA, you’ll get real support from Erin & others who’ve been exactly where you are—and have built successful practices and programs.

This isn’t a DIY course you muscle through alone. This is support, strategy, and structure - taught by people who’ve done it.

Monthly business & mindset calls with Erin Holt

This is your chance to bring it all to the table - offers, pricing, messaging, mindset blocks, and more. You’ll get direct feedback from Erin in a high-touch setting where no question goes unanswered. These calls are a combination of strategy and mindset, designed to keep you clear, confident, and moving forward.

Monthly social strategy calls with Social Media Expert Meg O’Neill

Get real-time feedback on your content, refine your message, and learn how to use social media as a client attraction tool - not a full-time job. These sessions are where strategy meets simplicity, allowing you to show up online with clarity, consistency, and confidence.

Expert guest workshops on marketing, branding, content strategy, and practice growth

Graduate sessions where successful FNA alumni share what worked (and what didn’t) as they grew their private practices and launched scalable offers

Strategic feedback on your actual work—whether you’re mapping your first group program, reworking your pricing, or need a pep talk before a big launch

We don’t just hand you tools.
We walk beside you as you apply them.

I just wanted to see if you could pass this on to Erin because I’m 8 months into FNA, and in the business modules, she talks about how her start was locally, and I honestly had kind of ruled that out for my small town. So, with her advice, I started talking at the gym, and people were so excited, and I started a group and went from 0 to 150 local members in hours. I was shocked and overjoyed!!!! So thank you, thank you!!!! Hope she knows that she is truly making a difference, not in just the FNA students' lives, but the ones we are able to help from the knowledge and skills she is so graciously providing ❤️

— Leann

“

The Practitioner Growth Path

Whether you're just starting out or scaling something that’s already working, we help you build the version of practice that works for you.

Core Topics We Cover Inside The Functional Practice Builder:

  • Visioning and Goal Setting

  • Offer Design and Delivery

  • Pricing Your Services

  • Selling & Launching

  • Copywriting That Converts

  • Attracting Aligned Clients

  • Growing Your Audience

  • Social Media Strategy

  • Tools & Systems for Scaling

  • Content Creation & IP Protection

  • Building Your Signature Method

  • Brand Development & Market Positioning

  • Boundaries and energy management

  • Expansion—on your terms

Other Trainings You’ll Receive Inside FNA:

🌿 Energetics of Expansion

Grow your audience by thousands and attract your most aligned clients—without the second-guessing.

✨ The Energetics of Being Seen

Uncover the subconscious blocks that keep your practice from being visible to the people who need it most.

🔒 Boundaries for Business

Grow your impact without the burnout. Create a practice that supports your life, not one that drains it.

💰 Manifest Your Wealth

Heal your money story, align with your worth, and cultivate abundance rooted in service.

This Is Sacred Work.

Entrepreneurship has been one of my most significant paths to healing, growth, and impact.
 But doing it alone?
It’s f*cking nuts.

That’s why we created Functional Practice Builders™—to teach you how to build and grow from a place of clarity, alignment, and actual support.

We don’t teach pain-point pressure tactics, hiding prices, or manipulative sales strategies.

We teach ethical, human-first business.

When marketing and sales are done with alignment and integrity, it becomes a path to service, not stress.

You can be a skilled practitioner and a smart business owner.

I have been over the moon with my experience in this program!! I highly recommend FNA to my fellow practitioners looking to expand on their functional nutrition knowledge, education, and application, as well as those looking to embark into the realm of private practice. You have everything to gain, and this program will not disappoint. This program was everything I needed and more—it helped me organize the knowledge I already had while further expanding my understanding of the content and enhancing my ability to utilize this knowledge in practice.

— Tania

“

Ready to Grow the Practice You Know You’re Capable Of?

Spots are limited. We keep our cohorts intimate to provide high-touch mentorship and real feedback every step of the way.